Dr Tey Hong Liang, runs the Itch Clinic at the National Skin Centre in Singapore, a regional centre of excellence in skin disorders. Dr Tey combined the natural itch relieving and cooling power of menthol, with a high concentration of a ceramide based moisturiser, which restores the natural skin barrier. Menthol works within minutes to relieve the itch, while its cooling effect also encourages frequent application, which is essential to allow the ceramides to repair the skin barrier.