We are firm believers that children learn most through play. Giving appropriate toys to a baby stimulates his/ her learning potential. Studies have shown that suitable infant educational toys play an important role in baby's early development. Bright colors, interesting patterns and variety of shapes help stimulate and appeal to the developing senses of your little one. You can find a wide range of carefully selected toys that will appeal to small children of different ages without over stimulating them. These will serve as a perfect gift for your friend’s baby shower or a child's birthday!
Click HERE to read more about how to choose the right toy for your child.
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Doona Liki Trike S5 - Racing Green
+ Add to CartList Price: S$479.00
Special Price: S$379.00
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Philips Avent Soothie Pacifier, 2pk (0-3m) (4 Colours)
+ Select OptionsList Price: S$9.90
Special Price: S$6.90
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Melissa & Doug Learning & Writing Mat - Phonics
+ Add to CartList Price: S$6.90
Special Price: S$3.90
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Melissa & Doug Let's Play House! Dust! Sweep! Mop! Play Set
+ Add to CartList Price: S$59.00
Special Price: S$42.90
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Sophie the Giraffe Teether (New Packaging)
S$39.90+ Add to Cart(+10% OFF FOR VIP)
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Doona Liki Trike S1 - Flame Red
+ Add to CartList Price: S$349.00
Special Price: S$279.00
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Pinkfong Baby Shark Mini Sound Pad
+ Add to CartList Price: S$19.90
Special Price: S$15.90
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Smart Trike 6 in 1 STR3 Folding Trike - Red
+ Add to CartList Price: S$329.00
Special Price: S$249.00
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Melissa & Doug My Daily Magnetic Calendar
+ Add to CartList Price: S$32.90
Special Price: S$27.90
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Melissa & Doug Reusable Sticker Pad
+ Select OptionsList Price: S$12.90
Special Price: S$7.90
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NatureBond Baby Fruit & Food Feeder - Peach Pink & Lemonade Yellow (2pk)
+ Add to CartList Price: S$19.90
Special Price: S$14.90
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Playon Crayons
+ Select Options
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Melissa & Doug Latches Board
+ Add to CartList Price: S$44.90
Special Price: S$35.90
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Skip Hop Moonlight & Melodies Hug Me Projection Baby Soother - Lamb
+ Add to CartList Price: S$49.90
Special Price: S$39.92
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Gerber Baby Mittens, 4pk (13 Designs)
+ Select OptionsList Price: S$13.90
Special Price: S$10.90
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Sophie The Giraffe Award Gift Set (New Packaging)
+ Add to CartList Price: S$49.90
Special Price: S$39.01
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Hape White Fridge-Freezer
S$199.00+ Add to Cart(+10% OFF FOR VIP)
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Pinkfong Baby Shark Sound Book
S$29.90+ Add to Cart(+10% OFF FOR VIP)
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Hape Pound & Tap Bench
S$39.90+ Add to Cart(+10% OFF FOR VIP)
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Melissa & Doug First Play Jungle Activity Wooden Table
+ Add to CartList Price: S$69.90
Special Price: S$57.90
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Doona Liki Trike S1 - Grey Hound
+ Add to CartList Price: S$349.00
Special Price: S$279.00
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Melissa & Doug Water Wow! Brush Colouring Pad Animals
+ Add to CartList Price: S$9.90
Special Price: S$7.90
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Melissa & Doug Scissor Skills Activity Pad
+ Add to CartList Price: S$9.90
Special Price: S$7.90
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Zycom Zing 3-Wheel Adjustable Height Scooter (3-5y) - Teal/Pink
+ Add to CartList Price: S$78.00
Special Price: S$58.00
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Melissa & Doug See & Spell Learning Toy
+ Add to CartList Price: S$34.90
Special Price: S$27.90
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Melissa & Doug Cutting Fruit Set
+ Add to CartList Price: S$36.90
Special Price: S$27.90
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Crayola Ultra-Clean Washable Markers - Tropical Colors (8pc)
+ Add to CartList Price: S$8.90
Special Price: S$7.50
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Hape Country Critters Play Cube
S$199.90+ Add to Cart(+10% OFF FOR VIP)
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Busy City Baby Story Book (Indestructable Series)
S$8.90+ Add to Cart(+10% OFF FOR VIP)
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Melissa & Doug Farm Chunky Puzzle
+ Add to CartList Price: S$19.90
Special Price: S$13.90
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Usborne Nursery Rhymes Keyboard Sound Book
S$30.90+ Add to Cart(+10% OFF FOR VIP)
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Magna-Tiles Clear Colors 100 Piece Set
S$199.00+ Add to Cart(+10% OFF FOR VIP)
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Melissa & Doug Classic ABC Block Cart (30pcs)
+ Add to CartList Price: S$29.90
Special Price: S$21.50
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Crayola Super Tips Washable Markers (50pc)
+ Add to CartList Price: S$17.90
Special Price: S$15.90
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Skip Hop Explore & More Selfie Phone
+ Add to CartList Price: S$34.90
Special Price: S$24.90
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Melissa & Doug Band-in-a-Box
+ Add to CartList Price: S$42.90
Special Price: S$35.90
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Melissa & Doug Magnetic Responsibility Chart
+ Add to CartList Price: S$39.90
Special Price: S$27.90
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Micro Mini Deluxe Scooter (7 Colours)
+ Select OptionsList Price: S$169.00
Special Price: S$140.00
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Micro Mini Deluxe LED Scooter (5 Colours)
+ Select OptionsList Price: S$179.00
Special Price: S$150.00
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Melissa & Doug Magnetic Wooden Alphabet
+ Add to CartList Price: S$21.90
Special Price: S$16.90
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Melissa & Doug Geometric Stacker
+ Add to CartList Price: S$29.90
Special Price: S$24.50
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NumNum Pre-Spoon GOOtensil Silicone Spoon (2 Pack) - Orange & Sky Blue
+ Add to CartList Price: S$18.90
Special Price: S$16.90
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IPlay Snap Reusable Absorbent Swim Diaper - Green Sealife
+ Select OptionsList Price: S$32.00
Special Price: S$19.90
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Crayola My First Washable Palm-Grasp Crayons (6pc)
+ Add to CartList Price: S$27.90
Special Price: S$19.90
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Pinkfong Clay Dentist Set
S$24.90+ Add to Cart(+10% OFF FOR VIP)
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NUK Annabel Karmel Mini Ice Lolly Set
S$12.90+ Add to Cart(+10% OFF FOR VIP)
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Innobaby Teethin' Smart EZ Grip Massaging Fruit Teether (2 Designs)
S$14.90+ Select Options(+10% OFF FOR VIP)
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Skip Hop Vibrant Village Peek and Play Activity Book
+ Add to CartList Price: S$34.90
Special Price: S$27.92
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Melissa & Doug Fresh Mart Grocery Store
S$329.00+ Add to Cart(+10% OFF FOR VIP)
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The First Years First Keys
S$4.90+ Add to Cart(+10% OFF FOR VIP)
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Philips Avent Soothie Shapes Pacifier, 2pk - Pink/Purple (2 Sizes)
+ Select OptionsList Price: S$10.90
Special Price: S$8.90
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Gund Animated Flappy The Elephant Soft Toy
+ Add to CartList Price: S$65.90
Special Price: S$49.33
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Melissa & Doug First Bead Maze
+ Add to CartList Price: S$29.90
Special Price: S$21.50
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Manhattan Toy Tree Top Adventure Activity Tree
S$159.00+ Add to Cart(+10% OFF FOR VIP)
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Gerber Sleep N Play Zip-Front Footies, 2pk - Neutral Elephant (4 Sizes)
+ Select OptionsList Price: S$26.90
Special Price: S$18.90
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Gerber Short Sleeve Onesies, 5pk - Sports (3 Sizes)
+ Select OptionsList Price: S$29.90
Special Price: S$26.90
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Taf Toys 3 in 1 Baby Book
S$29.90+ Add to Cart(+10% OFF FOR VIP)
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Jellycat Blossom Silver Bunny Soft Toy (Medium, 28cm)
S$39.90+ Add to Cart(+10% OFF FOR VIP)
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Smart Trike 6 in 1 STR3 Folding Trike - Blue
+ Add to CartList Price: S$329.00
Special Price: S$249.00
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Usborne Everyday Words Flashcards
S$14.90+ Add to Cart(+10% OFF FOR VIP)
